Responsible, sustainable, local, conscious, ethical tourism - whatever label you choose to attach to travel as a force for good, I truly believe they have the same overall aim: To create better places to live which in turn creates better places to visit.
I believe there is a new trend in travel, a new kind of luxury. It is experiential, stylish and conscious of the impact it has on its surroundings. Global wellbeing rather than individual pleasure is the goal and consumers are increasingly starting to expect responsible values from their travel providers.
I have a passion for this sort of travel and love helping clients transform their businesses into more sustainable operations and communicate this message concisely to their target audience.